Dettol, one of Reckitt Benckiser’s brands, has announced a partnership with the Federal Ministry of Health on a public enlightenment campaign to fight the spread of the deadly Ebola Virus Disease (EVD) through personal hygiene.
The partnership, which is valued at N220 million, was made known at a ministerial media briefing by the Minister of Health, Prof. Onyebuchi Chukwu, in Abuja yesterday.
The minister, however, clarified that the partnership support fund was not to be given to the ministry of health in cash but that the sum of money was what would be spent by Reckitt Benckiser on the various phases of the public enlightenment campaign.
Marketing Director, West Africa, Reckitt Benckiser, Mr. Oguzhan Silivrili, while addressing the media stated that as part of Reckitt Benckiser’s numerous Corporate Social Responsibility (CSR) initiatives, the company has decided to partner the Federal Ministry of Health using Dettol to enlighten Nigerians on how to prevent Ebola through the cultivation of proper hygiene habits.
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