For winning his third Ballon d'Or, footwear giant
Nike has created their first ever micro-diamond
encrusted gold football boots for Cristiano
Ronaldo which he will wear in his next match
which is today January 15th against Atletico
Madrid.
It's a gift The boot, (pictured Left) dubbed the Mercurial
CR7 Rare Gold, is a gift from Nike to Ronaldo as
a tribute 'to his remorseless work ethic'. The
company explains:
"The micro-diamonds are remnants from
larger stones that are painstakingly
perfected by craftsmen. As the diamonds
are refined & the details sharpened, tiny
pieces are cut away, leaving micro-
diamonds behind as evidence of work in
progress. The commitment to keep
chipping away at something already
impressive reminded Nike’s design team of
Ronaldo’s work ethic. While many see
Ronaldo as the best in the world, he sees
room for improvement"
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